Having your own business is to be coached by a master–yourself! If you aren’t committed, you will fail. If you don’t listen to what your customers and the industry is telling you, you will fail. If you are arrogant, you will fail. If you don’t face facts–financial and otherwise–you will fail. If you are stingy and selfish, you will fail. If you don’t talk straight with your customers or your employees, you will fail. And if you can’t bounce back, you will fail.