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What are some techniques startups can use to initially draw attention to their product?
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What are some techniques startups can use to initially draw attention to their product?
startup
posted
Dec 15, 2017
by
Raghav Choudhary
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Gathering email addresses of interested people pre-launch using a splash page, sending an email announcement to them upon launch.
Pitching startup news outlets like TechCrunch, Read/Write Web, Mashable, etc.
Offering A-lister tech commentators like Robert Scoble early access / in-person demos.
Pitching local news outlets ("Area Entrepreneurs Tackle Big Problem Shared by Many Locals")
Writing personalized emails to bloggers within their industry, explaining why they think they'd like it and asking them to try it.
Usually offering some kind of incentive (Two months free access, etc.).
Getting listed in as many startup directories as possible (Go2Web20, Crunchbase, Killer Startups, etc.)
Guest-blogging at sites serving a similar audience.
Creating & promoting content about their industry rather than just their specific product, drawing search traffic and links to how-tos, data roundups, infographics, interviews with industry notables, etc.
Being active members within community sites that serve their target market.
Attending / organizing events within their local area that serve their target market.
Google PPC advertising.
answer
Dec 19, 2017
by
Ananya Saha
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