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What is TRP (term used for television serial) and how is it calculated?

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What is TRP (term used for television serial) and how is it calculated?
posted Jul 17, 2016 by Amit Kumar Pandey

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On contrary to popular understanding, Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. This gives us an index of the choice of the people and also the popularity of a particular channel.

This device is also called as People's Meter. It records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewership status for a particular channel/programe. In India INTAM (Indian Television Audience Measurement) is the electronic rating agency which does this work.

answer Jul 17, 2016 by Salil Agrawal
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