They're supposed to help keep a horse's head down - the theory being that if his head comes up so high as to be verging on the uncontrollable/dangerous he won't be able to see where he's going due to white fluffy thing - so he'll lower his head immediately if he's got any sense.
There's one "sport" in which neither the spectators nor the participants know the score or the leader until the contest ends. What is it?