A binding defines how an endpoint communicates to the world. A binding defines the transport (such as HTTP or TCP) and the encoding being used (such as text or binary). A binding can contain binding elements that specify details like the security mechanisms used to secure messages, or the message pattern used by an endpoint.
Every service must have Address that defines where the service resides, Contract that defines what the service does and a Binding that defines how to communicate with the service. In WCF the relationship between Address, Contract and Binding is called Endpoint.
