Overview About SEO

Question

What is SEO?

SEO Stands for Search Engine Optimization

Search Engine Optimization is the process of improving the visibility of a website.

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.

Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

SEO Benefits

1)Increased Traffic
2)ROI(Return on Investment)
3)Cost effectiveness
4)Increased site usability
5)Brand Awareness

On page SEO
This deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for.

Off page SEO
This deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”).

Video Tutorial for What is SEO?

Comments

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.

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Simply SEO is the term to keep your website in ranking. SEO is the technique where you can help your website to be on high rank as possible on search engine. There are 2 methods of SEO
1) On page SEO.
2) Off page SEO.

In on page SEO where you can perform all those things like page title, internal linking, meta tags & description etc.
In off page SEO where you can perform such things like social networking, article submission, forum participations etc.

1) Page title : Your page title is one of the most important SEO factore on your site. You have to include the unique and targeted keywords.So that whenever any customer search for your site online. They can easily find your site in google .

2) Meta description : It is like include all the relevant keywords and related ones. Use the short meta description of any keywords that you are specify in your website.

3) Url structure : If you are using SEO friendly url for each of your page than it is better ti bring better crawling. Shorter url seems to perform better in SEO result. URL that include targated keywords also perfrom better.