What is a brand and what is the importance of brand management?

Question

My question is that, Does ipo improves the brand value of company if yes then how?

Answer 1

A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:

• Product differentiation from competitors
• Building corporate image
• Creating bundle of benefits for different product categories
• Attract and retain the most loyal customers