In film, a number of terms were used to describe a hit. In the 1970s these included: "spectacular" (The Wall Street Journal), "super-grosser" (New York Times), and "super-blockbuster" (Variety). In 1975 the usage of "blockbuster" for films coalesced around Steven Spielberg's Jaws and became perceived as something new: a cultural phenomenon, a fast-paced exciting entertainment, almost a genre. Audiences interacted with such films, talked about them afterwards, and went back to see them again just for the thrill.