With once-cocky sports agent Jerry Maguire (Tom Cruise) out of a job and desperate to keep clients, he reaches out to Arizona Cardinals wide receiver Rod Tidwell (Cuba Gooding Jr.), who colorfully expresses his unhappiness with his existing contract. Not only does the shirtless Gooding gyrate and repeat "Show me the money!" on the phone, but he insists that Maguire scream it back at him.