The World Breastfeeding Week (WBW) is observed every year from August 1st to 7th to focus attention on the important aspect of promotion and support of breastfeeding. The 2017 theme is “Sustaining Breastfeeding Together”. To intensify the efforts for promotion of breastfeeding in India, the Union Health Ministry has initiated a nationwide programme called “MAA-Mother’s Absolute Affection’’ to bring undiluted focus on promotion of breastfeeding and provision of services towards supporting breastfeeding, along with ongoing efforts of routine health systems.
