What is Digital Marketing
Digital marketing is advertising done through digital media like email, search engines, social media, mobile apps, and websites. It is a promotion of brands or products by using the form of electronic media.
Digital marketers keep an eye on what is viewed, how long, how often, which content works, sales etc. The Internet is considered the most common means of digital marketing others are mobile instant messaging, podcasts text messaging, electronic billboards, mobile apps, radio channels, digital television etc.
In Digital media, customers can use information anytime anywhere as in earlier day people use to get messages to know about products and services which uses to tell only what you need to know. But digital media not only tells about the product and services but also tells about a brand, media, relative etc. It has got power to boost established businesses, independent workers, and new startups.
Digital marketing not only to popularize brands but also give product knowledge, details about pricing, warranty, upcoming discount, shipping, availability, reviews, feedback and return policies. This all helps in establishing trust in brands.
How digital marketing increases your sales-
Increases your reach: The power of marketing digitally is limitless. Business can use SEO strategies to promote businesses digitally. Use of such keywords gets more and more hits and search. Use ads and popup to increase promotions and visibility.
Relations Building: Digital marketing does not end ads online and increase base customers. It helps in making a relationship with customers and retains customers. For example, if one sends a thanks letter or confirmation letter after a sale, one can send the discount coupon and suggest that them to leave a review for a product. Blog page can also be started and product information can be added to increment customer visit. Ask customers to give comment or feedback to get start conversation.
Customer’s knowledge is increased: Customer data is collected in Digital marketing to know what they buy, what parameters set them to buy the product. Then, this information can be used to update and promote your brand, services, and products accordingly and ads can be created by focusing on the audience. As one is known to the needs of customers ads can be created in a way they hind minds of buyers.
Complex customer relationship is managed by using digital marketing.Dynamic customer interaction is created by this.Huge data is created to make better and faster decision.
Increases your reach: The power of marketing digitally is limitless. Business can use SEO strategies to promote businesses digitally. Use of such keywords gets more and more hits and search. Use ads and popup to increase promotions and visibility.
Relations Building: Digital marketing does not end ads online and increase base customers. It helps in making a relationship with customers and retains customers. For example, if one sends a thanks letter or confirmation letter after a sale, one can send the discount coupon and suggest that them to leave a review for a product. Blog page can also be started and product information can be added to increment customer visit. Ask customers to give comment or feedback to get start conversation.
Customer’s knowledge is increased: Customer data is collected in Digital marketing to know what they buy, what parameters set them to buy the product. Then, this information can be used to update and promote your brand, services, and products accordingly and ads can be created by focusing on the audience. As one is known to the needs of customers ads can be created in a way they hind minds of buyers.
Complex customer relationship is managed by using digital marketing.Dynamic customer interaction is created by this.Huge data is created to make better and faster decision.
Successful Examples of digital marketing
Coca-cola: The largest company of beverage in the world spends millions on ads and publicity. But they failed to connect the customers of Australia. In 2013, they use digital marketing to increase their promotion and launched a campaign called share coke. Coca-cola made the huge profit by this. They did the same promotion in other countries also. They increased their sales by about 7% and on Facebook, their traffic increased by 870%.
Tanishq: Tanishq has about 160 stores in 80 cities and it is well-known gold sellers. They also used digital marketing to promote the online generation and tried to attract customers by facebook. They targeted audience by taking help of various digital marketing strategies. They created stunning carousel ads that showed best pieces of their work on facebook. This ad had a stunning “shop now” feature that redirected the customers to their website and gave them a discount coupon. Digital marketing helped Tanishq by giving 3 times profit on their investment on ads. Their sales increased by 30% in-store sales by about 25-44-year-olds.
Prime Minister Narendra Modi: Present prime minister of India also used digital marketing to reach and attract the minds of youth in his election campaign.
Benefits of digital marketing:
Strategies can be created: By using digital marketing one can have an exact idea of how many people and who visit your website or homepage. Google analytics can be used to track information and stat for your website in the market. One may know the following-Who and how many people have visited your website or means of digital marketing.
- It's location geographically.
- The age, sex, and interest of the audience.
- The time they spend and the ads.
- What is exact source of traffic from different gadgets?
- Rates of bounce in a website or digital ads.
- Graphic reading of traffic change with time.
By using the information of traffic and breakdown, experts help to use the proper marketing channel. Data analysis provides better efficiency and the better understanding of market tactics. By investing in campaigns of marketing and providing your information you can optimize your budget of marketing.
Performance of content: Imagine one creates an offline content or brochure of product and deliver it to people. One will never come to know how many customers read it or how many threw it in the trash. Once you create attractive content try promoting it on social media. By using digital marketing, buyers will know about services and product throw peers and influencers. More traffic your content get more Google consider it important. This increases your SEO ranking.
The number of people visiting your content of marketing can be measured by digital marketing. A form can be used to get details about the customers how downloaded the content. By getting proper information of customers you can get better affinity and awareness for your product.
A rate of conversation can be improved: It is not very difficult to engage customer online, just one need is a marketing strategy. Chances of conversation increase with an increase in traffic. In digital marketing, one gets a chance to do two-way conversations that is with leads and customers. By digital marketing, one can reach their customer any time. Reaching audience online is a better idea then disturbing them by multiple phonic calls. By sending mail seller can attract customers by giving various discounts. For interaction with customers generation of such leads can be done which attract customers for conversation.
Low Cost and effectiveness than traditional promotions: You can save lots of your investment by using digital marketing you can get profits like ads on television radio by using this technology email marketing can also be used to Boost your products you can schedule your content as per your requirement.
Revenues are increased: By using digital marketing conversation rate can be increased. You will be delivered and better revenue for your product by using this architect are getting marketing one should keep in mind the following while promoting their product
create a layout in such a way that it is easy to navigate.
understand the pattern of customers purchase you know to use the platform of digital marketing.Create a right idea that meets the needs of your customer channels of digital marketing can be used together with data.
customer by using medium and small Enterprises better revenue growth can be created
Return of Investment industries can be increased: Returns can be increased by using digital marketing and optimise conversation investment returns can be increased to an extent by using digital marketing rather than using traditional marketing.Results can be tracked and analyzed by using effective monitoring methods organization can you take the measures as soon as possible.
Traffic can be increased by using digital marketing which attracts customers and increase is same more the traffic more is investment Returns.
Competition with large industries
Digital marketing is not only for large Industries or large investors. It is effectively used by small industries and start-ups. Small branch also gets good traffic in the post their ads properly. Digital marketing is simplest and powerful way do competition with big events small banks can also become countrywide by bringing traffic.
Internet of things: To connect with gadgets like tablet smartphone sector etc Internet is used.To make your business survive you need to interconnect with this grid. Internet of things provides a window to reach customers belonging to this grid.
Build a reputation for a brand and get audience trust: Digital media depends on social signals. More reliable the social signals are is the trust created. People will trust you more if you generate data as per targeted audience. Trust is created more if data comes from the audience itself and if the Expectations of customers are fulfilled people will start liking your brand and you will get more opportunity to reach high in the market.
Survivor online: When you place the ad online many people view the ads. But a few only purchase what is important is to target right kind of audience. Using smart tactics like social media blogging communication with targeted or an audience can be increased.One can get correct form of feedback which will help in improving that and survival of the business and being insured.
Have knowledge of competitors: By using competitive analysis correct form of analysis can be created on social media. It is very important to be aware strategies of counters competitors in digital marketing by knowing the strategies of one can remain on upper hand and target audience accordingly. One can get strong advantage in competition by creating a proper strategy and targeting audience properly and grab the position in the market
Results are improved: By using traditional one cannot see whether it is working or not but in digital marketing you can get real-time results. By using online marketing one can know the following:
- number of visitors on website
- conversation rate
- Bounce rate etc.
These results give you necessary ideas of how to improve results of your marketing.
Makes your ads global: If you place ads online you not only get the audience in a nation but also get audience globally. Unlike traditional marketing which is limited to a particular area, digital marketing makes the ad worldwide. An audience can view it anytime anywhere. it does not take long to become famous.
