What is CRM?
Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
What is ZOHO CRM?
Zoho CRM is a Software as a Service (SaaS) solution that delivers complete CRM functionality at a fraction of the price of other offerings. With Zoho CRM you can manage all your Sales, Marketing, Customer Support & Service, Inventory Management and Email within in a single business system.
More About CRM
Customer refers to an entity that acquires or consumes goods or services from a desired firm (through the process of purchasing or renting) for a mutually decided price and has the ability to choose between different products and suppliers. In this sense a customer is also known as client, buyer, purchaser or user of the products/services delivered or provided by a firm or organization also called the supplier, seller or the service provider.
Relationship in business refers to a state involving mutual dealings between people or parties. It involves interactions with customers or prospects to better understand their requirements and to build an expectation through different channels of communication. The more one interacts, the more chances of building a strong business relationship on the grounds of proper understanding of customers.
Management refers to managing of customer interactions. This does not merely mean customer support but in its true sense aims at mobilizing the entire organization towards management of all interactions with the customers, thus involving a customer-centric thinking and acting.
Zoho CRM is an On-demand Customer Relationship Management (CRM) software for managing your customer relations in a better way. Zoho CRM software helps streamline your organization-wide sales, marketing, customer support, and inventory management functions in a single system.
Some of the CRM Modules:
1)Sales Force Automation
2)Marketing Automation
3)Customer Support
4)Inventory Management
5)Data Analytics
6)Activities
Getting Started With ZOHO CRM
https://www.youtube.com/watch?v=iHvgN4Vn28k